Nigerian singer and songwriter Davido has once again set social media abuzz after revealing an extravagant new piece of jewellery — an expensive Richard Mille neck chain he says cost him in excess of one million US dollars. The short clip, shared online, shows the Afrobeats star proudly displaying the bespoke piece and speaking candidly about its price tag.
The video was posted on X (formerly Twitter) by user @dammiedammie35 and quickly circulated across platforms. In the footage Davido lifts the chain close to the camera and remarks on its value, saying: “How many Richard Mille I just bought? Over a million dollars,” while gesturing to the piece. The post included both the short video and multiple stills that fans have been sharing and reacting to since it went up.
The reveal comes amid a larger celebration: earlier the same day the singer unveiled a permanent tattoo bearing the name of his wife, Chioma, as part of the couple’s wedding celebrations in Miami, USA. The timing of the jewellery reveal — shortly after the tattoo announcement — added to the headlines, with some fans seeing the purchases as part of a broader lavish wedding weekend.
The clip and the accompanying caption prompted a flood of online responses. Supporters praised his show of love and success, while critics questioned the necessity of such expensive displays. Others reacted with humour, disbelief or sarcasm, using memes and playful banter to comment on the footage.
Below are a selection of reactions pulled from the same thread and related replies, illustrating the range of responses from fans and followers:
See some reactions below:
@Inspector_khay1: “All these info is not necessary. Everybody already knw you fvcking rich”
@akmedesign: “$1M on jewelry, God abeg I no wan dey price aboki wristwatch again.”
@OkwaraSamuel002: “This guy don’t behave like someone from a rich family at all.”
@PromoPromise: “Davido and show off na 5&6.”
@GlorytoGlory_21: “Davido too dey lie.”
Alongside the quoted replies above, dozens more users offered jokes, congratulations and commentary about spending priorities, celebrity lifestyle and the culture of flaunting luxury on social media. Several replies also included short clips and images of other luxury items, as X threads quickly turned into showcases of watches, chains and high-end accessories among fans and collectors.
For context, Richard Mille is a Swiss luxury watch and jewellery brand known for highly technical timepieces and custom jewellery pieces that command significant prices on the global market — particularly among musicians, athletes and collectors. Celebrity purchases of Richard Mille items frequently generate headlines due to the brand’s reputation and high price points.
While the exact provenance of Davido’s piece (for example: whether it was a bespoke design, the materials used, or the retailer) was not shared in full detail in the clip, the singer’s own comment about spending “over a million dollars” became the focal point of the conversation. Industry watchers and jewellery enthusiasts will likely wait for additional verification or details from the artist’s team for confirmation of the exact specifications and value.
WATCH VIDEO:
“I dropped over a million dollars on a Richard Mille for my wedding💎⌚” ~ Davido pic.twitter.com/ayqsy4Ylmx
— Oyindamola🙄 (@dammiedammie35) August 10, 2025
Whether viewed as a lavish wedding accessory or simply another chapter in Davido’s public display of success, the Richard Mille neck chain has already secured headlines and a lively response online. We’ll update this space should further details — such as confirmation from the artist’s representatives or additional images of the piece — become available.
[p class="notes">Notes: The text above reproduces and expands upon the social post and reactions while preserving the original post formatting. The image and embedded tweet are included as they appeared in the original social post and thread.